Pride of Britain Hotels

The Athenaeum joins Pride of Britain Hotels

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Pride of Britain Hotels is delighted to announce that the family-owned five-star luxury Athenaeum Hotel and Residences, on London’s Piccadilly, has joined its collection of luxury independently-owned UK hotels.

Located at 116 Piccadilly, in the heart of Mayfair, The Athenaeum was formerly a private home and private members’ club, before being transformed into an iconic hotel.  Many of the hotel’s suites have floor-to-ceiling windows with sweeping views across Green Park, and the hotel’s façade boasts a dramatic living wall of plants which stretches up to the 10th floor.

After a two-year revamp led by award-winning designer Martin Hulbert, the hotel has unveiled 135 bedrooms and 11 suites, all adapted and repurposed with the aim of maximising the hotel’s extraordinary aspect across historic Green Park. Attention has been paid to every last detail, with textiles carefully sourced and, in some cases, specially made – from classic Herringbone weaves and linen-lined wardrobes, to silk-clad furniture, plush velvet cushions and bespoke carpets – all showcasing the very best of British craftsmanship.

Athenaeum bedrooms now include intuitive technology and modern amenities such as ‘intelligent’ TOTO toilets, Nespresso machines, LG smart TVs (hung from copper rails to generate additional storage space), bespoke Bose charging docks and UK and EU compatible plugs and USB sockets.

Adjacent to the hotel are 18 stunning one-bedroom ‘Residences’ with king-size beds, fully-equipped kitchens, washing machines and maid service – perfect for families, long-stay guests or for those who prefer a little more privacy.  Families are well catered for – both in the apartments and in the main hotel – with a Children’s Concierge to provide family-friendly tips on what to do in London, plus inter-connecting rooms and children’s menus.

Athenaeum Hotel Bedrooms

Guests can dine at Galvin at The Athenaeum, the hotel’s main restaurant, led by Michelin-starred chefs Chris and Jeff Galvin.  The brothers have compiled a series of delicious British seasonal menus, inspired by fresh produce from farmers across the UK. Sample dishes include Dressed Portland crab, Hampshire watercress & rye bread; Haunch of Highland venison, quince, black cabbage & chestnuts and Strawberry panna cotta, shortbread & basil.

Afternoon Tea is created using the finest ingredients, many of which are produced by Royal Warrant holders who supply Her Majesty The Queen. A truly majestic treat is served daily and includes an extensive choice of artisan teas, homemade sandwiches and freshly-baked pastries and scones. Prices start from £39 pp for The Classic Afternoon Tea or from £49 pp for The Classic Afternoon Tea with bottomless Frizzante. Private Dining can also be arranged.

THE BAR at The Athenaeum is an intimate space with a prized whisky collection, extensive wine menu and a bespoke cocktail list created by award-winning barman Giovanni Castorina. There is also a good choice of tasty bar snacks which are served until 11pm.

Guests at The Athenaeum have use of The View, an exclusive residents’ lounge majestically occupying the 10th floor, offering panoramic views over London’s spectacular skyline. There is also a private 24-hour gym and a REN spa offering a range of holistic treatments, including facials and massages.

Peter Hancock, Chief Executive, Pride of Britain Hotels, says: “It gives us great pleasure to welcome The Athenaeum Hotel and Residences, one of London’s finest hotels, into the Pride of Britain family, alongside such iconic gems as The Goring, Calcot and Glenapp Castle.”

Athenaeum Hotel Lobby

Joanne Taylor-Stagg, General Manager of The Athenaeum, says: “We are thrilled to have been accepted into such a respected hotel collection as Pride of Britain Hotels.”

The Athenaeum joins a wonderful array of Pride of Britain properties in the UK, from stylish spa hotels to stately homes, each of which is dedicated to providing the finest hospitality to its guests. The self-imposed limit of 50 members ensures that the highest quality standards are maintained and the nature of the group remains exclusive.

The Athenaeum will effectively replace London member The Arch, which is due to re-open later this summer under a different name, following its purchase earlier this year by Japanese group Staywell Holdings.

An overnight stay at The Athenaeum Hotel and Residences costs from £375 per room total/ £188 pp* (two sharing), including full English breakfast. To book, call Pride of Britain Hotels on 0800 089 3929 (

*Pride of Britain Hotels’ Best Rate Guarantee ensures the lowest available rates at each member hotel. Should a lower rate be publicly available online, within 24 hours of booking, for the same date(s) and with the same terms and conditions, the member hotel will be pleased to honour the lower rate.

Pride of Britain Hotels’ collection (never more than 50 hotels, to guarantee quality and exclusivity) proudly practises the art of great hospitality on a daily basis. Admission to the group is subject to each hotel successfully passing an anonymous overnight inspection and a ballot of the membership.

For media enquiries, press trips or photography please contact:
Julia Farish, George Curtis or Sue Ockwell at Travel PR on 020 8891 4440 or, or


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