Sue Ockwell on Crisis Management

Travel PR’s founder talks about crisis management, bringing up some important points:

• Start planning now
• Take out adequate crisis management insurance
• Create a simple but effective and usable crisis plan
• Think it through carefully from all angles
• Decide who is your spokesperson – and train them
• Practice – put on crisis simulations
• In a crisis pull in all the information you can as soon as you can
• Think, ” How would I like to be dealt with in this situation?”
• Consider your staff before, during and after a crisis
• Practice some more

By their very nature, crises are unexpected, so being prepared is of paramount importance.