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Memories of Monaco

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Monaco is perhaps at its most lovely in June, when the weather is perfect, the evenings are long and balmy and all the summer flowers are in bloom. Last week the Principality hosted some of the most recognisable faces from the small screen with the 49th Monte-Carlo TV Festival, with stars from CSI, Law and Order and Desperate Housewives (among many others) picking up awards at the glitzy ceremony at the Grimaldi Forum. TPR took out a large and diverse group of journalists to sample what Monaco has to offer across all budgets and all interests with some taking part in sports activities (to celebrate the Tour de France opening in Monaco this year on the 4th July), gastronomic surprises and Monaco’s nightlife.

To give the trip extra value for our client we also hosted Dancing on Ice stars Kyran Bracken (former England rugby player) and Chris Fountain (Hollyoaks), so that we could effectively secure double features from the publications. Everyone had a wonderful time – all with different highlights – but among them the Michelin starred Le Grill restaurant, the new bars and restaurants on the harbour (Zest and Brasserie de Monaco), the 100 year old sailing boat – Tuiga, jet-skiing, playing tennis on the very court on which Nadal has won the Monte-Carlo Masters five times, the bustling market, the helicopter ride, the chocolate spa experience and the casino. Fingers crossed for some excellent coverage! Polly Tracey.

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When I first started out travel writing, twenty years ago, I was writing a weekly round-up for The Independent. The first PR agency I ever tapped into for their clients' holiday ideas was Travel PR; they were always full of great suggestions for the column and responded quickly. Over the years, I've worked with them on many occasions and their close association with AITO has always paid dividends. Nothing has changed; some of the best story ideas I get herald from them, and their response time remains very speedy. They are a pleasure to work with.

Mark Stratton, Freelance Travel Writer

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