adds six new properties to its stylish Joules Collection

Our Stories

UK self-catering specialist reveals its latest additions,
each indulgently decorated with pieces from the iconic lifestyle brand

Two great British brands – leading UK self-catering specialist and much-loved lifestyle brand Joules – have continued their successful collaboration with the launch of six new properties, each kitted out in Joules’ latest homeware collection, including eye-catching sofas, hand-crafted crockery, bright bedding… and even dog beds.

Says Matt Brayley, Marketing Director at “We’re thrilled to be announcing a further six additions to our popular Joules Collection of self-catering properties, with more to follow later this year. Our partnership with Joules, which began in 2019 and is much-loved by our customers, is founded on shared values that include a passion for the British coast and countryside, and creating and sharing beautiful interiors where friends and family can spend time together in stylish and relaxing surroundings.”

New to’s exclusive Joules Collection for 2021 are properties in Cornwall, Devon, the Lake District, the Brecon Beacons and North Yorkshire:

CORNWALL: cosy, dog-friendly lodge in a delightful forest setting
Padstow – Treetops (sleeps two, plus one dog) is a beautifully presented, open-plan lodge – its charming wood-clad interior reminiscent of a Lord of the Rings-style hobbit’s dwelling! – in a secluded woodland setting. Styled with thoughtfully chosen pieces from the British brand’s’ latest colourful homeware range, highlights include a cosy Joules sofa bed, perfect for curling up with a good book, as well as a sumptuous double, laden with crisp Joules bedding. An expansive decked balcony offers guests fantastic forest views, whilst the fire pit makes it possible to eke out even chilly evenings beneath the stars. A footpath leads from the property to Padstow, with its pretty harbour and fantastic restaurants, just two miles away. Also within a short distance is the surfers’ paradise of Polzeath, plus Port Isaac, the enchanting fishing village well-known from the TV series Doc Martin.
A week’s stay costs from £294 pp (£588 total). £20 supplement for a dog. Pics below.

DEVON: modish beach pad with balcony and bunk bedroom
No.36 By The Beach (sleeps eight, plus two dogs) is a contemporary beach house with plenty of space for everyone to spread out. Standing next to the Royal North Devon golf course and on the edge of the lively coastal village of Westward Ho! (blessed with a three-mile stretch of golden sand), the property offers wonderful views of the North Devon coastline both from the enclosed garden and from the full-width balcony. Flourishes of Joules’ vibrant signature style complement the dwelling’s elegant interiors, from hand-picked dinnerware to luxurious bed linen. The accommodation is reverse level: upstairs the sleek kitchen / dining / living area features a wood-burner, Sky TV (full package) and bi-fold doors onto the spacious first-floor balcony. The four bedrooms are at ground level, including a bunk bedroom to add to the holiday fun for children, as indeed will The Big Sheep and The Milky Way, nearby family attractions.
A week’s stay costs from £147 pp (£1,171 total). £20 supplement per dog. Pics below.

LAKE DISTRICT: dreamy cottage with a double-ended bath, close to Lake Windermere
No 2 Rose Cottage (sleeps two), just four miles from glorious Lake Windermere, is the ultimate romantic bolthole. The Joules feel is evident throughout with indulgent touches such as plush tasselled cushions and luxurious bedding. The king-size bedroom offers a sanctuary-like space, and the elegant bathroom has a double-ended free-standing bath. Set in the village of Bouth, guests have the option of enjoying afternoon drinks or dinner at the popular local pub (a five-minute walk away), plus there is an excellent farm shop and a tearoom that sells highly-tempting home-made dairy ice cream from the farm’s own Jersey cows.
A week’s stay costs from £404 pp (£807 total). Pics below.

BRECON BEACONS: very stylish, stream-side lodge with a wood-fired hot tub
Apple Tree Lodge At Talgarth (sleeps four, plus one dog) is a sophisticated, eco-friendly lodge set in a stream-side orchard on the edge of a little village, ten miles from Crickhowell and close to the ever-popular town of books, Hay-on-Wye. The essence of the quintessentially British lifestyle brand is felt throughout this stylish retreat, including bold bedding from Joules’ latest collection in the king-size bedroom. Underfloor heating makes this a comfortable retreat for couples and families all year round. A private decked area, overlooking the orchard, stream and woodland beyond, leads to a wood-fired hot tub. There is plenty to see and do during the day – walking, mountain biking, climbing, kayaking, fishing and horse riding – before a spot of stargazing in the evening.
A week’s stay costs from £188 pp (£749 total). £20 supplement for a dog. Pics below.

NORTH YORKSHIRE: best of the Dales and Harrogate from one chic spot
Silver Birch Lodge (sleeps six) was built in 2020 and has been decorated throughout with bedding, furniture, accents and accessories by Joules. Its setting is spectacular: amid the Nidderdale Area of Outstanding Natural Beauty, yet just a short drive from the attractive spa town of Harrogate. Tucked away on a secluded hillside in the southern Yorkshire Dales, active types and nature lovers alike will be spoilt for choice, returning after an exhilarating day in the fresh country air to flake out on sumptuous sofas next to the cosy wood-burner or to snuggle under a stylish blanket on the outdoor deck with stunning countryside views…and a tempting hot tub.
A week’s stay costs from £176 pp (£1,056 total). Pics below.

DEVON: magnificent barn with cinema screen, swings, hot tub and easy beach trips
Horslett Barn (sleeps ten, plus two dogs) is an immaculate, open-plan property close to the Devon and Cornish coasts. Families will love the cinema / games room with its enormous bean bags, cinema screen and pool table, not to mention the large, enclosed garden with its climbing frame, swing and slide. The hot tub, too, is always a hit. Joules’ latest collection provides splashes of colour throughout, including brightly-hued dining chairs, a smart sofa and zingy armchairs, swish bed cover fabrics and more. The enormous open-plan living area boasts a vaulted ceiling, Smart TV, wood-burner and French doors. The kitchen, complete with granite work surface and breakfast bar, has two electric ovens and a wine cooler. If you can tear yourselves away, head north to the expansive golden sands at Widemouth Bay, absorb the spectacular scenery along the South West Coast Path, or trek across Dartmoor National Park and Bodmin Moor.
A week’s stay costs from £184 pp (£1,834 total). £20 supplement per dog. Pics below.

Launched in 2019, the Joules Collection from now encompasses 26 beautifully accessorised properties across the UK, with more being added later this year. For further details, visit and be prepared to be seriously impressed by this stylish partnership!

BOOKING WITH CONFIDENCE is all too aware that these are uncertain times for customers considering a 2021 staycation and offers a number of options for guests in the event that their holiday needs to be cancelled due to future tier changes and/or lockdowns. Detailed information about the company’s coronavirus policies, which adhere strictly to Government guidelines and have been developed to be fair both to its guests and to its property owners, can be found in this helpful
FAQs section of its website.


Note to Editors:

Press:  For further information, photography or to discuss a review stay for a confirmed commission, please contact Mischa Mack ( or Karen Carpenter ( at Travel PR.

  • has a diverse collection of 6,500 holiday homes and has been operating for 30 years. Spanning England, Scotland and Wales, all properties have been personally inspected to meet the company’s high quality standards.
  • has been recognised for its outstanding customer service with a Feefo Platinum Trusted Service Award, an accolade that honours companies which have upheld a very high standard in terms of customer experience consistently for over three years. is part of the Travel Chapter, one of the UK’s leading holiday letting agencies.


  • Established in Britain by Tom Joule three decades ago, Joules is a premium lifestyle brand with an authentic heritage.
  • The Joules story began in 1989, when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Today, it is a true multi-channel lifestyle brand; its products are available through its ecommerce websites, retail stores, at rural shows and events and wholesale channels both in the UK and internationally.
  • Joules carefully designs and sells clothing, footwear and accessories for women, men and children, as well as ever-growing homeware, eyewear and licensed product collections.
  • The brand’s values of quality – Britishness, family and humour – coupled with its unique use of colour and print, set Joules apart. This approach, along with an unwavering attention to detail and drive to surprise and delight its customers with unexpected details, has been central to the brand’s success and remains at the heart of everything Joules creates.


Fuss-free festive escapes for Christmas and New Year
Holiday cottage

Fuss-free festive escapes for Christmas and New Year

Learn more
Get set for springtime with a refreshing seaside break!
HC_Spring coastal breaks 2

Get set for springtime with a refreshing seaside break!

Learn more
UK self-catering specialist sees bookings for 2022 up by more than 80%
HC_2022 bookings (1)

UK self-catering specialist sees bookings for 2022 up by more than 80%

Learn more

We’ve found Travel PR’s knowledge of, and passion for, the UK travel industry to be invaluable as we build our media relations and profile. They work as an extension of our team and always offer sound advice, never more so than throughout the pandemic.

The Travel Chapter (including and Canine Cottages)

Contact us

Travel PR, established 27 years ago, is a leading specialist PR and communications agency specialising in the travel, hotel and lifestyle markets. Want to create a PR strategy for your brand?