Arden House: a new hotel in Stratford-Upon-Avon
Eden Hotel Collection launches a new boutique hotel in Stratford-Upon-Avon
Located just around the corner from the Royal Shakespeare Theatre, the intimate 10-bedroom boutique property – sister to well-established The Arden – aims to offer a relaxed home-from-home atmosphere. Dedicated house hosts will offer 24-hour service, with a chef preparing breakfast and afternoon tea for guests (included in the price), all of whom are invited to gather around an informal dining table. Drinks (five o’clock is gin o’clock at Arden House!) and a well-stocked pantry of help-yourself snacks are included, and guests are welcome to choose a complimentary tipple from the specified house drinks list, including wines and spirits.
Says Mark Chambers, Managing Director, Eden Hotel Collection, “Guests are increasingly looking to stay in hotels which offer exceptional personal service and greater flexibility, where they are treated as a person rather than a number. This dovetails with a move away from more structured hotel environments to those with a laid-back atmosphere, with more fluidity and choice for guests. Our primary aim at Arden House is to deliver a relaxed and unstuffy experience, perhaps more akin to staying with friends than a formal hotel environment.”
The refurbishment of the property was handled by Eden’s in-house team, headed by Marian Cartter, Eden’s design director. The interior includes designs by Osborne & Little/Matthew Williamson and GP & J Baker. The tables and cabinets are bespoke, and some of the furniture was sourced from Oka.
Says Cartter, “Arden House has been an extremely rewarding project to work on, and it has been exciting to watch this elegant town house transformed into a beautiful space that is consistent, in design and quality, with all the hotels across the Eden Collection”.
An overnight stay costs from £229 per room (two sharing), including breakfast, afternoon tea, alcoholic drinks from the house drinks list, soft drinks, snacks from the pantry and 24-hour house host service. Contact Arden House (01789 298 682; www.ardenhousestratford.com) to book or for more information.
AITO Travel Writer of the Year Awards 2021-22 now open for entriesLearn more
Travel to Africa bounces back – introducing the best trips to book now for 2023Learn more
A HIGHER CALLING | Make a positive impact on Bhutan’s communities & environment with a trip to the NEW Trans Bhutan TrailLearn more
Travel PR is not just a PR agency which works to represent us as a business; they are very much part of the AITO family, and make it their mission to engrain AITO’s DNA into the way that they work. It’s more like working with friends, because they really care and are passionate about AITO. They constantly strive to ensure that AITO is seen as the market leader in specialist travel and we trust them implicitly.AITO, The Specialist Travel Association
Travel PR, established 25 years ago, is a leading specialist PR and communications agency specialising in the travel, hotel and lifestyle markets. Want to create a PR strategy for your brand?