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Arden House: a new hotel in Stratford-Upon-Avon

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Eden Hotel Collection launches a new boutique hotel in Stratford-Upon-Avon

Eden Hotel Collection – a privately-owned portfolio of eight individually-styled properties in the UK – this month launches Arden House in Stratford-Upon-Avon.

Located just around the corner from the Royal Shakespeare Theatre, the intimate 10-bedroom boutique property – sister to well-established The Arden – aims to offer a relaxed home-from-home atmosphere.  Dedicated house hosts will offer 24-hour service, with a chef preparing breakfast and afternoon tea for guests (included in the price), all of whom are invited to gather around an informal dining table. Drinks (five o’clock is gin o’clock at Arden House!) and a well-stocked pantry of help-yourself snacks are included, and guests are welcome to choose a complimentary tipple from the specified house drinks list, including wines and spirits.‎

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Says Mark Chambers, Managing Director, Eden Hotel Collection, “Guests are increasingly looking to stay in hotels which offer exceptional personal service and greater flexibility, where they are treated as a person rather than a number. This dovetails with a move away from more structured hotel environments to those with a laid-back atmosphere, with more fluidity and choice for guests. Our primary aim at Arden House is to deliver a relaxed and unstuffy experience, perhaps more akin to staying with friends than a formal hotel environment.”

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The refurbishment of the property was handled by Eden’s in-house team, headed by Marian Cartter, Eden’s design director. The interior includes designs by Osborne & Little/Matthew Williamson and GP & J Baker. The tables and cabinets are bespoke, and some of the furniture was sourced from Oka.

Says Cartter, “Arden House has been an extremely rewarding project to work on, and it has been exciting to watch this elegant town house transformed into a beautiful space that is consistent, in design and quality, with all the hotels across the Eden Collection”.

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An overnight stay costs from £229 per room (two sharing), including breakfast, afternoon tea, alcoholic drinks from the house drinks list, soft drinks, snacks from the pantry and 24-hour house host service. Contact Arden House (01789 298 682; www.ardenhousestratford.com) to book or for more information.

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