Visit Pembrokeshire appoints new marketing agencies to drive sustainable tourism across the county

March 22, 2021 | Visit Pembrokeshire



Visit Pembrokeshire, Wales’ first Destination Management Organisation (DMO), which launched on 16 November 2020, is delighted to announce that it has appointed both a marketing agency and a PR specialist to help bring to life the county’s 2020-25 Destination Management Plan and to deliver a tourism campaign over the next 12 months.

Following competitive pitches for both positions, Visit Pembrokeshire confirms that mr.h has been appointed as the marketing agency to develop a new brand identity and shared narrative for Pembrokeshire. The company specialises in the travel and lifestyle sectors and has been tasked with raising the profile of Pembrokeshire, including the destination’s year-round offering, dispersing visitors across the county and driving growth in the visitor economy.

Also appointed is the experienced public relations specialist Travel PR, which will work in partnership with mr.h and the in-house team at Visit Pembrokeshire.

The shared aim of the agencies is to build awareness of Pembrokeshire’s many wonderful attributes, its ease of access and its year-round offerings – from its stunning coastline to its incredible range of authentic experiences.  Growing tourism in a responsible and sustainable way is seen as vital.

The marketing campaign is being funded in part through the Enhancing Pembrokeshire Grant, a scheme which raises funds via second-home council tax premiums.  Visit Pembrokeshire was awarded funds to launch an integrated 12-month marketing and PR campaign to grow the value of tourism in the county. Says Emma Thornton, Chief Executive, Visit Pembrokeshire: “This is an exciting step forward for Visit Pembrokeshire. These appointments come at an important time and will support destination recovery.  Local businesses and the wider community will benefit from the investment, particularly given the challenges that the tourism industry has faced over the past year.”

Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, says: “I’m delighted that Visit Pembrokeshire has made these high-quality appointments which will help to take Pembrokeshire to the next level, ensuring it is rightly seen as a world-class destination. I’m determined to support this industry which is so vital to jobs and our economic vitality, whilst ensuring that we manage the destination in a sustainable way to protect what makes it so special.”