March 18, 2014 | Sunvil Holidays
Leading independent operator Sunvil Holidays has launched a new interactive brochure app that showcases eight of its inspirational and informative brochures. The app is available to download free of charge on both Apple and Android platforms.
Says Chris Wright, Managing Director of Sunvil: “With the burgeoning demand for instant, informative holiday content across multi-media platforms 24/7, it was a natural progression
for Sunvil to introduce a digital directory of our brochures in the form of an app. We hope it will make it easier for prospective clients and travel agents to access our unique portfolio
of brochures any time offline or online.”
Developed in conjunction with Travelwhere?, the specialist holiday search engine, the app is designed to motivate new customers to contact the operator, or check out availability on the Sunvil website. It’s quick and easy to navigate and users are able to:
Wright says: “The mobile platform is an essential part of any travel company’s marketing mix nowadays. A brochure app is the perfect vehicle for extending reach with no mailing, print or distribution cost, as well an effective way of testing the medium as an all-in-one advertising, marketing and digital distribution channel. And it’s very environmentally-friendly.”
Ian Champness, Director of Travelwhere?, adds: “I’m pleased that Sunvil, a highly-respected tour operator in the travel industry, is one of the first independent specialists to make its portfolio of brochures available
in this new digital format. Operators are still spending a fortune on brochure design so this is one effective way to save on costs.”
To view Sunvil’s new app, search the App store for ‘Sunvil’, or click on one of the following links to see a preview page:
For further information on Sunvil, visit www.sunvil.co.uk.
Ends / 11 March 2014
Press: Please contact Sarah Belcher at Travel PR on 020 8891 4440 or email@example.com for further information. For detailed or technical information on Sunvil’s new app, contact Ian Champness at Travelwhere? on 01420 80477 or firstname.lastname@example.org.
Note to editors: Sunvil has pioneered many specialist destinations in its 44-year history, and has been at the forefront of environmental initiatives and good practice for over 20 years. To order a hard copy of any of Sunvil’s holiday brochures (the Azores, Cyprus, Greece, Italy & Sicily, Latin America, Portugal & Madeira, Sailing and Scandinavia, including the Faroes), please call 020 8758 4747. Sunvil’s sister companies include Expert Africa, Wild About Africa, and GIC The Villa Collection, plus Planet Holidays, the overseas wedding experts.