Visit Pembrokeshire

On the westerly fringes of the UK, the Welsh county of Pembrokeshire is a haven for exhilarating water sports, spectacular coastal walks, and the freshest seafood, all set in a wild and beautiful landscape.

Visit Pembrokeshire is the first Destination Management Organisation (DMO) in Wales and launched in November 2020. A trade-led organisation, it specialises in tourism leadership and advocacy, destination marketing, campaign and project delivery, industry liaison and support, research and intelligence, plus event support. It is headed up by Chief Executive Emma Thornton and a board of nine directors.

It is protected by the Pembrokeshire Coast National Park, where along its shores can be found the 186-mile Pembrokeshire Coast Path, meandering through over 50 beaches, vibrant towns and villages, and the smallest city in Britain: St David’s. It is a fantastic holiday destination with no end of choice – from history and culture to wildlife, boat trips and family festivals - with an excellent choice of boutique hotels, glamping, campsites and self-catering boltholes.