
The Institute of Tourist Guiding

The Institute of Tourist Guiding
The Institute of Tourist Guiding represents 1,400 Blue Badge Tourist Guides across England, Northern Ireland and Jersey, and is committed to developing, maintaining and promoting professional standards in tourist guiding.
- Blue Badge Tourist Guides are the best in the business and offer walking tours, guided visits to attraction and heritage sites, themed tours, coach tours and excursions with private cars
- Entertaining, reliable and professional, a Blue Badge Tourist Guide’s knowledge and expertise will turn a good visitor experience into a great one
- The guides can take you on a tour of world-class museums and galleries, palaces and churches, cities and towns – from the British Museum to Windsor Castle, from York Minster to Stonehenge, from Liverpool to Bath, and many more places besides. In London, Blue Badge Tourist Guides have special guiding privileges at the Tower of London, St Paul’s Cathedral and Westminster Abbey
- All Blue Badge Tourist Guides have undergone lengthy training courses, accredited by the Institute of Tourist Guiding, and are required to pass demanding exams in order to be awarded the much-acclaimed Blue Badge
- Guides ensure their tours are compliant with the most up-to-date government guidelines and regulations on social distancing and COVID-19. Between them, the guides speak some 42 languages fluently, including sign language
- As well as Blue Badge Tourist Guides (who specialise in regions), the Institute of Tourist Guiding represents professionally qualified Green Badge Tourist Guides (who are qualified to take tours in specific towns and cities) and White Badge Tourist Guides (who work at heritage sites)
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When I first started out travel writing, twenty years ago, I was writing a weekly round-up for The Independent. The first PR agency I ever tapped into for their clients' holiday ideas was Travel PR; they were always full of great suggestions for the column and responded quickly. Over the years, I've worked with them on many occasions and their close association with AITO has always paid dividends. Nothing has changed; some of the best story ideas I get herald from them, and their response time remains very speedy. They are a pleasure to work with.
Mark Stratton, Freelance Travel Writer
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