Travel PR

Hoshino Resorts

Hoshino Resorts is a leading Japanese-based hospitality brand with a unique and contemporary take on the traditional Japanese Ryokan, or Inn
Hoshino Resorts operates 38 properties (35 in Japan, plus one each in Taiwan, Bali and Tahiti), under four brands – HOSHINOYA (flagship luxury brand), RISONARE (active family-focused resorts), KAI (exclusive hot spring ryokan) and OMO (urban-based, mid-range hotels that deliver highly-personalised experiences).
The properties are sleeker and much more modern than most ryokan, while remaining deeply rooted in Japanese culture, their natural surroundings and the changing seasons
Key to all the ryokan is Omotenashi (Japanese hospitality) and an emphasis on local culture and traditions. Unique experiences include bathing in an open-air mineral-rich onsen (natural hot-spring bath) on the top floor of HOSHINOYA Tokyo, sunrise yoga at a gazebo in the sky at HOSHINOYA Bali and travelling by wooden boat to a bucolic riverside retreat nestled among cherry blossom trees at HOSHINOYA Kyoto
The Hoshino hospitality brand started with the opening of the first hot spring resort in 1914
It was rebranded to Hoshino Resorts by current CEO Yoshiharu Hoshino in 1995
NEW: HOSHINOYA Guguan, a luxury hot spring resort in Taichung, Taiwan, opened on 30 June.