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Establishing local connections through influencer relations

Case study

The striking location of Seaham Hall on County Durham’s coastline is just one of its alluring aspects; combined with sheer understated luxury throughout its 21 chic suites and award-winning 44,000 sq ft spa, this five-star hotel is a blissful location for a relaxing British weekend or a mid-week escape.

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Seaham Hall, a five-star boutique hotel on Durham’s Heritage Coast, was seeking to further cement its local connections.

Popular for overnight stays, Seaham Hall was keen to build on existing relationships and to tap into new audiences.

Rather than purely focus on the national market and overnight stays, Seaham Hall wanted to inspire a greater number of day visits from local people seeking to enjoy its award-winning spa facilities and two, very different, restaurant offerings.



Travel PR worked with Seaham Hall on an influencer event series to showcase its spa and foodie offerings.

The events were planned to be intimate and individually themed. It was therefore important to choose attendees who not only had a strong social influence, but who were authentic, a good fit for the brand’s ethos and who had a passion for, or connection with, the chosen theme of the event.

Seaham Hall


Over three events, Travel PR connected with 15 local and regional influencers who actively blog and have strong social media engagement. All were tasked with specific deliverables, and each influencer went above and beyond the requirements, inspired by the experiences delivered by Seaham Hall.

100+ pieces of coverage across online and social channels (blogs, Instagram posts, Facebook posts & Twitter posts)
400,000+ total reach and engagement through social media posts
100% positive sentiment
15 new, loyal brand ambassadors for Seaham Hall

I've worked with Travel PR for many years and have always found them to be immensely helpful, offering great ideas and practical solutions for Telegraph writers when they are working on stories.

Ben Ross, The Telegraph

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