January 14, 2016
The Travel PR client roster has grown recently with the addition of three new customers – bolstering its roster of 39 travel and destination clients in the UK and internationally – as well as growing existing accounts through the development of digital services.
As part of Travel PR’s growth plans, the firm has recognised the crossover between traditional PR – gaining offline media coverage for its clients – with the huge bonus of SEO-beneficial online coverage and links. Taking this to its natural next level, the firm has introduced broader search marketing services, including SEO and PPC management.
Digital & Marketing Director, Paul Bondsfield said: “For some time, as part of our PR services we have targeted high domain-authority sites to gain powerful links for our clients, but the introduction of search marketing to our service offering made perfect sense as the PR industry evolves. Any agency not adapting to compete in this rapidly-changing landscape will be left behind; and we intend to be in the vanguard of the industry.”
Cornwall Airport Newquay (CAN)
After a recent re-brand and a strategic shift to attract many more passengers to fly to Cornwall, CAN chose Travel PR – in a pitch process that included the incumbent agency – to spread the word that both inbound and outbound air travel via the airport is convenient and cost-effective. Travel PR will be working with UK and overseas media to help achieve the growth the airport is aiming for.
Marketing & Communications Manager, Amy Smith, says: “Our business is developing quickly, with year-on-year passenger growth expected to exceed 50% in 2016. As the premier entry point to Cornwall and its thriving tourism industry, we needed a team of PR experts that could help us raise our profile around the UK and internationally.
“Travel PR were not only able to demonstrate their ability to help us do that but also have shown a level of professionalism, care and attention to detail that we believe will serve us well going forward.”
Great Little Breaks
Great Little Breaks (part of hotelshopuk) is a UK-focused short-breaks company which has been working hard to re-develop its brand and product offerings.
Managing Director Viv Findlay says “hotelshopuk is delighted to have rekindled its relationship with Travel PR after a couple of years of internal investment and development.
“We spent much of last year developing our long-term business plans. We are particularly excited with the additions to our leisure brand Great Little Breaks – from a new, fully-responsive website to increased content and new product offerings. Our strategy is to build brand awareness via TV advertising and, to support this, we needed the expertise of a leading travel PR company. Travel PR was the natural choice. We’ve worked with them in the past and know that their deep understanding of the travel media landscape will help us achieve our goals.”
Nomadic Knights is a motorcycle and car-tour company based in India, specialising in adventurous trips that challenge and inspire those who take part. Using classic Royal Enfield bikes and the iconic Hindustan Ambassador the company organises trips throughout India, Sri Lanka, Burman and Nepal and to Mount Everest in Tibet.
Looking to boost their presence in the UK, the company will be working with Travel PR through their Australian PR agency, Peak Media Relations, from early 2016.
Sunvil and GIC The Villa Collection
Sunvil and GIC were in need of a better solution for their search marketing after using a specialist, but non-travel digital agency for some time.
Understanding the large overlap between public relations and search marketing, Travel PR has developed its offering around both clients’ specific needs. Travel PR now builds and manages both clients’ PPC campaigns, works with the operators on broader digital marketing, such as retargeting campaigns, and is developing the quality of their SEO through keyword analysis, on-site improvements and targeted link-building via the PR side of its service.
ENDS. 13 January 2016