Travel PR was established in 1997 by Sue Ockwell, previously Chief Executive of the Association of Independent Tour Operators (AITO) for nine years. Today, Sue heads up a team of 12.
From eight clients on day one – many of which are still with us – the company now has over 30 clients, including UK and overseas tour operators, tourist boards and travel trade organisations (including AITO and AITO Specialist Travel Agents).
How we achieve excellence
Travel PR has an excellent knowledge of the key travel-oriented media and well-established relationships with key travel editors and freelancers who work in the UK media.
Many of the travel media are personal friends. Such personal links are an important part of our armoury in helping our clients to gain above-average results in the media.
Travel PR prides itself on its strong creative ability to work from raw information to generate media interest. Our crisis management expertise is based on practical experience, not just theory, and has been proved to work.
Attention to detail in all aspects of PR means that journalists trust us to get them what they want and clients are confident that their messages are clearly delivered.
Contact us for a chat to find out how we can help you.
"Superb PR support; thoughtful and measured perfectly to meet our needs. Professional, fast and effective but with a personal touch that builds confidence."
MD - Jagged Globe
“Travel PR seems to have an innate understanding of what makes AITO tick and a sense of what beats at the heart of AITO. This leads to swift, in depth, intuitive cover from Travel PR staff whenever an AITO issue needs attention. It is the longevity of association between Travel PR, Sue Ockwell in person and AITO, together with Sue and her team’s unique inside knowledge, that makes for such a rich relationship between us.”
“Travel PR is always my first point of contact when compiling round-ups, sourcing information for fact boxes or seeking inspiration for features. Not only have they got a diverse range of clients but I’m always amazed how quickly they get back to me. They’re an indispensable ally in the battle against impossible deadlines!”
Freelancer (Author of Travel With Kids; writer for national press and magazines including The Sunday Times)
"We have been working with Travel PR for a number of years and we have found their connection with the press to be invaluable. With their influence, InsideJapan Tours’ profile has grown considerably with many travel journalists making our company the first port of call. With Travel PR's help, we have regularly appeared in many of the UK’s biggest publications and our popularity amongst the travelling British public has also improved as a result."
PR Manager at InsideJapan Tours
"Travel PR (in my experience) are the most effective PR agency I have come across and an agency that retains excellent client goodwill in what can be a difficult service sector."
Standout UK - The effective marketing agency
“Travel PR are the supreme professionals which is not surprising as the company was founded by Sue Ockwell, who is very much still at the helm. Ockwell has many years of experience at the highest level in the travel industry and leads her team by example. Behind the smooth and ever-courteous unflappability is a solid work ethic and a genuine understanding of what really makes travel tick.”
Editor, Ski+board magazine, freelance travel writer and former Financial Times ski correspondent