Travel PR believes that quality training is central to a company’s public relations success. Whether it’s going back to basics with traditional PR or learning about the latest developments in social media, we can support you in strengthening the skill set of your in-house team.
We offer seven training courses ranging from a general introduction to PR and a beginner’s guide to Social Media & SEO, through to an intensive course in crisis management and broadcast media.
For all booking enquiries please contact us.
PR – An Introduction
PR is the process of securing editorial and broadcast coverage via links with key media contacts through the generation of quality ideas and content. In short, it’s not just shouting about your brand. It’s coming up with an innovative cross-media strategy and delivering interesting, timely information to the right people.
This half-day course covers the basics of PR, why it’s vital to the success of every travel company and how it can be implemented for your specific needs.
PR Health Check
PR can be an all-consuming activity, often carried out by an in-house team (or individual) for whom it is not their only job. Amid all the other daily pressures of business life, it can be easy to lose your focus.
Not getting the PR results you’re looking for? Come and see us (or we’ll come and see you) for a PR Health Check. We’ll point out what your current PR is missing and what can be done to maximise the impact of your communications.
PR – Writing Course
Whether it’s writing for your own blog or a column in a national publication, knowing how to craft interesting articles is a key part to any successful PR campaign. We run a half-day writing course with the former Travel Editor of The Observer, Desmond Balmer, which delivers a comprehensive introduction to writing engaging, targeted and, above all, concise articles.
Copywriting – Print & Online
Whether working on a new brochure, revamping your website or developing an advertising campaign, high-quality copywriting is a skill you can’t afford to be without. Travel PR has a number of writers, copyrighters and journalists on its staff who can walk you through the basics and have you confidently writing your own copy within an afternoon.
Crisis Management – An Introduction
Travel PR is unrivalled when it comes to crisis management in the travel industry. Having dealt with numerous international crises in our time, it’s an understatement to say we are au fait with handling a crisis. The day a crisis strikes, you don’t want to be drafting your first crisis management strategy. You’ll want to have consulted a professional and have all the tools in place to proceed calmly and in control of the situation.
This one-day course, convened by crisis management expert Sue Ockwell, will teach you the basics of constructing a tailored crisis management strategy – from how to brief the media, though to dealing with both press and client enquiries.
Crisis Management – Media Training
Travel PR is no stranger to broadcast media. Founder Director, Sue Ockwell, has appeared on a wide range of television and radio channels, including Sky News, BBC News and BBC Radio 4 – on which she appeared regularly throughout 2011. Whether you are in a radio studio, at the scene of an event or face to face with Paxman, knowing how to conduct yourself properly and communicate messages clearly through broadcast media is something every public-facing figure needs to be taught.
This one-day media training course will give you all the tips and tricks you need to effectively communicate with the public in the grip of a crisis situation.
Social Media & SEO – An Introduction
Social media and search engine optimisation (SEO) are the newest platforms for communicating messages to an audience. We understand the value of social media and know which channels work best, and in which situation, for different types of travel company. Where some excel with competitions on Facebook, others solve customer queries using Twitter or use YouTube to share breathtaking videos of their part of the world.
This course delivers a comprehensive introduction to both social media and SEO and is aimed at getting you started, using the channels and methods that best suit your company’s needs.
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