What services do we offer?

Crisis Communications

We are experienced practitioners of media handling in a crisis situation, having started by handling two very high profile cases, in Yemen and in the Belgian Congo/Rwanda, many years ago and since then handling crisis situations on a regular basis for a variety of clients and non-clients. The Yemen crisis culminated with us organising a major press conference at London's Gatwick airport for the returning former hostages, chaired by Managing Director Sue Ockwell and attended by 12 TV crews and 120 press; it was broadcast live on Sky.

Sue Ockwell and Ian Bradley are involved regularly in crisis training activities, from presentations to travel industry organisations to individual crisis management training seminars.

Travel PR is retained by several specialist tour operators and by a leading insurance company to handle the media should a crisis arise. Says Sue Ockwell: "We recommend that every travel company should have a crisis plan in place; once a crisis hits, it's important to know who is doing what and one doesn't have much time to think things through calmly in a crisis scenario. Forward planning is key, allied with flexibility according to the nature of the crisis. We're happy to help companies to plan their communications strategies in a crisis situation, and our broad-ranging experience has proved useful to many organisations over the years."

Expert views...

"A strong public relations campaign can pay for itself many times over; get a professional PR agency behind you and it can pay handsomely."
Karen Carpenter, Travel PR Account Director
"My strongest piece of advice for businesses worried about their reputation on the internet is: don't fight it, embrace it. You aren't going to stop people talking about your brand online, so the best thing to do is to deal with it, rather than burying your head in the sand."
Ian Bradley, Travel PR Director
"If you feel you have a great brand, then you need let everyone know. PR is the most cost effective way to get your name to market; can you afford not to use PR if your competitors do?"
Rob Looker, Travel PR Account Manager