Why the Swedes go mad for Midsummer

June 21st, 2010

Downing schnapps, dining on pickled herring and dancing around a phallic pole like a frog – it doesn’t sound terribly appealing, does it?! For most Swedes, however, Midsummer is by far the biggest and best party of the year. In a country with dark winters and short summers, celebrating the light and warmth – usually [...]

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Travel PR seems to have an innate understanding of what makes AITO tick and a sense of what beats at the heart of AITO. This leads to swift, in depth, intuitive cover from Travel PR staff whenever an AITO issue needs attention. It is the longevity of association between Travel PR, Sue Ockwell in person and AITO, together with Sue and her team's unique inside knowledge, that makes for such a rich relationship between us.

Derek Moore
AITO Chairman

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Travel PR utilises a range of PR tools to deliver our clients' messages to the media. These include the following:

Press releases
Weekly shorts or snippets
Long lead mail outs to monthly magazines
Social media campaigns
Reader offers
Press events: lunches, dinners, drinks receptions
Proactive news generation: releases highlighting results of surveys, research etc.
Competitions
Press trips - group & individual
Themed round-ups
Photoshoots
Profile pieces featuring a key member of staff
Opinion pieces in industry publications: raising your profile in the industry
Local media activity
Hospitality events for key customers and/or the media
Speech writing for occasions, from dinners and conferences to crises
By-lined articles in specialist publications
Bespoke in-house media database