Klout, that most renowned metric of social media influence, continues to inspire as much criticism as it does worship. For all that some treat it as gospel, there are ever more naysayers in the digital room. A recent blog by Travelblather on the subject, spurring a spree of comments, followed a worrying feature by Seth Stevenson on Wired. He examined [...]
I have always been interested in the why of travel: why people want to visit a particular destination, and how that desire comes about. Often it comes from the media, of course, and that is where Travel PR and our rivals come in, working with the press. But equally often, I think, there are other [...]
An unlikely property mogul, the Devil nevertheless boasts an extensive portfolio including a mountain, a set of cascading waterfalls, several pools and a sinkhole. Prince of Darkness, Lord of the Underworld, Beelzebub’s BFF, Old Nick; whatever you want to call him, the Devil’s one of Earth’s most long-standing property developers, only lagging a couple of [...]
Guest blog by Heinrich Hall, a core tour leader for our client Peter Sommer Travels and resident of Athens, about the current Greek situation. Regarding the practicalities of travel in 2012, travellers should be encouraged to come to Greece if they are so inclined – the fact that the country’s situation may deter visitors is [...]
Guest blog by Oliver Broad, Chairman of AITO Specialist Travel Agents. Oliver recently travelled to the Portuguese island of Madeira to finalise plans for the AITO and AITO Agents combined overseas conference, being held on the island from 14-17 June 2012. During his trip, he was particularly fascinated by what local artists have done to doors in Madeira’s [...]
Continuing our innovative social media work, Travel PR will be documenting its latest overseas visit via the means of Storify. Between 9-12 February, Sue, Mika and Anthony will be exploring Portugal’s uncharted Alentejo region. Updates on the trip, delivered through Twitter, Facebook, Flickr, Instagram and YouTube, will be neatly collated on a Storify story called [...]
Guest blog by Simon Tregoning, Chairman of Classic Cottages Tourism and schools are subjects upon which most of us feel able to offer an opinion because we all went to school and most of us go on holiday. So, putting the two together, it is easy to understand the temptation faced by Government ministers to [...]
Guest blog by Chris Wright, Managing Director at GIC The Villa Collection and Sunvil: Summer 2012 brings with it the long anticipated Olympic Games. But even at the beginning of the bidding process, back at the start of the millennium when the country was more prosperous, the nation was divided as to whether the Games [...]
The Besen Retail Blog recently announced the return of the milk bar, picking up on two new openings in New York City. But did milk bars ever go away? And what exactly constitutes one? This much we know: milk bars first originated in Australia in the early 1930s, and then quickly spread to New Zealand, [...]
Once upon a time it was simple. Before all this digital malarkey kicked off, if you were a PR company and you had news, the process scarcely required thought: you wrote a press release, posted it suitably in advance of newspapers or magazines’ deadlines – either to a spread of contacts, or to one or [...]