Klout, that most renowned metric of social media influence, continues to inspire as much criticism as it does worship. For all that some treat it as gospel, there are ever more naysayers in the digital room. A recent blog by Travelblather on the subject, spurring a spree of comments, followed a worrying feature by Seth Stevenson on Wired. He examined
In a new social-media initiative, we have collated the digital results of a recent visit by Sue, Anthony and Mika to the Costa Alentejana, in the unexplored Portuguese region of Alentejo, using Storify. Storify is a clever new platform which allows users to spin narratives or plot timelines by curating tweets, Facebook updates and pictures,
Continuing our innovative social media work, Travel PR will be documenting its latest overseas visit via the means of Storify. Between 9-12 February, Sue, Mika and Anthony will be exploring Portugal’s uncharted Alentejo region. Updates on the trip, delivered through Twitter, Facebook, Flickr, Instagram and YouTube, will be neatly collated on a Storify story called
Once upon a time it was simple. Before all this digital malarkey kicked off, if you were a PR company and you had news, the process scarcely required thought: you wrote a press release, posted it suitably in advance of newspapers or magazines’ deadlines – either to a spread of contacts, or to one or