Are Britons bored of staying at home and mopping up the garden? Or do bargain prices and swine flu fears mean the great 2009 staycation’s alive and well? Ask tour operators about the late summer market, and you get vastly differing interpretations:
KIRKER HOLIDAYS
Ted Wake, Director of Sales & Marketing, comments: “Holiday booking patterns over the last month offer a real indication that clients are fed up with the weather, and that the last thing on their mind is the prospect of staying at home to mop up the garden. In particular, breaks to Italy are back up to the record levels achieved last year – the main reason being that value for money this year is better than ever. A great number of people have woken up to the fact that, if they have a special occasion to celebrate this year, they should take the decision to book a holiday abroad, and are more definite than ever it will be a wonderful experience that they truly deserve.” (www.kirkerholidays.com)
NB: Bookings made with Kirker Holidays during July for overseas departures this month are currently £100K ahead of budget. Bookings made with Kirker for overseas departures in August are already at last year’s levels.
EXPLORE WORLDWIDE
Ashley Toft, Managing Director, says: “The last two weeks’ trading have been the strongest for us since January, even outperforming the same weeks last year, suggesting that people have indeed decided the fabled British barbecue summer is another Met Office myth. Notably, our October half-term family tours are all but full – and we’re looking at extra departures for that period. These are perhaps families that missed the summer holiday period, banking on balminess, and are now determining to take a later dash for some sun. The apparent death of the staycation certainly pleases us in this sense!
“All that being said, we cant quite hear staycations’ death knell just yet. Introduced for the first time this year, our devoted UK breaks programme has almost completely sold out, including hastily-provided extra departures. Then again, these are staycations with an Explore twist – cycling in the Cotswolds, climbing Ben Nevis, walking in the Outer Hebrides – and perhaps they appeal to a sub-species of staycationers who refuse to be dissuaded by a typically inclement early summer?” (www.explore.co.uk)
SUNVIL HOLIDAYS
Noel Josephides, Managing Director, says: “Sunvil has seen a healthy rise in demand for late bookings to Greece in the past two weeks. Staying in the UK is all very well, but if the Britsh summer lives up to its generally wet expectations, people start to book late deals to the Med where the sunshine is more or less guaranteed. Our last minute late bookings to Greece are currently selling better than last year for this reason.” (www.sunvil.co.uk)
CLASSIC COTTAGES
Simon Tregoning, Managing Director, comments: “We are finding people are booking very last minute holidays this summer, within the next couple of weeks, or dates within the next four to six weeks, which indicates that Britons are still keen on ‘staycationing’ this year. Last week, for instance, bookings were up 31% on the same week last year and the recent poor weather does not seem to be putting people off staying in the UK. Value for money is a key concern and our booking office has also received comments that customers are happy to avoid the risk of picking up swine flu in airports, planes and hotels.” (www.classic.co.uk)
WILDERNESS SCOTLAND & WILDERNESS JOURNEYS
Stevie Christie, Director, says: “While bookings for Scotland at the start of the year were very strong, up to 30% above 2008 figures, they are now more in line with what we had expected. However, at this stage in the summer we have limited late availability and are still receiving plenty of enquiries for Scottish breaks so staycations are still in people’s minds.
He adds: “Having said this, we have noticed a definite increase in bookings for our overseas trips with Wilderness Journeys in the past three months. In particular, we’ve seen a surge in bookings in the last month for European summer breaks such as sea kayaking in Sardinia and mountain biking in Spain, and to destinations outside the Eurozone including Malawi and Kenya. With a barbecue summer failing to appear so far, people may be deciding they need a fix of sunny weather after all. Overall, overseas bookings are on course to be 20% above our target this year, and significantly better than our forecasts in March and April.” (www.wildernessscotland.com / www.wildernessjourneys.com)
AITO (Association of Independent Tour Operators)
Derek Moore, Chairman, says: “It’s fair to say that the British summer has been our best friend once again this year. Back in June, bookings were sluggish such was the fantastic weather in the UK, whereas now our members are inundated with calls from desperate holidaymakers who can’t face any more rain. In saying this, we have a number of domestic tour operators and they are also selling well, the early warm summer encouraged people to book in the UK for their August holidays so it’s generally been a win-win situation.”
www.aito.com





Destinations of the past decade & future hotspots
Monday, December 21st, 2009After bringing us the likes of Simon Cowell, Osama Bin Laden, Jordan and Jedward, the Noughties are almost over. But what were the Destinations of the Decade – stunning new places that are now firmly on the tourism map – and what will be the holiday hotspots of the Twenty-Tens/Oh-tens/Teenies/Tenties/Tenners? We asked some of our expert clients:
**The Noughties**
The trend of the decade: Staycations
“Of the many holiday destinations British travellers have turned to in the past decade, our own backyard, the UK, has fared especially well as its appeal broadened. The profile of Cornwall, in particular, has grown since 2000 partly due to a rash of new attractions, from the Eden Project to high-profile celebrity restaurants like Fifteen: Cornwall, while Newquay has become synonymous with Britain’s new found passion for surfing. New air links have made Cornwall more accessible for residents across the country, and an increase in accommodation options – from the green to the ultra-luxurious – mean everyone is catered for, and at a higher standard than ever before. Long live the staycation!”
Simon Tregoning, MD of West Country expert Classic Cottages (01326 555 555, www.classic.co.uk)
The short break of the decade: Unknown Italy
“As people worked longer hours throughout the decade, they felt the need to get away more frequently – and short breaks consequently exploded in popularity, with Italy leading the way. Although Venice, Florence and Rome remain the classic choices, the likes of Sicily and the art cities of northern Italy – such as Bologna, Mantua and Ravenna – have enjoyed a steady rise in visitor demand. Just when you think you’ve seen every great Italian town or city, there’s always another one to seek out.”
Ted Wake, Director of Sales & Marketing of short break specialist Kirker Holidays* (020 7593 2283, www.kirkerholidays.com)
The short/mid-haul holiday of the decade: Morocco
“Ten years ago the short break really took off: and, after Paris and Madrid, the exotic appeal of Marrakech suddenly registered. Just three hours away existed a cultural vortex – a land of souks, sorcerers, spas and sun, and a very cost-effective one at that. Beyond Marrakech lay similar jewels; packed into a relatively small country were ski resorts and high mountains, beaches, first-class golf-courses, Berber villages and the most scenic of desert-scapes. Announced in 2001, King Mohammed VI’s ambitious Vision 2010 tourism plan saw eight million visitors to Morocco in 2008, a 400% rise on 2000’s numbers.”
Steve Diederich, is VP of UK Sales & Operations for Travelzest Plc, incorporating The Best of Morocco (0845 026 4588, www.realmorocco.com)
The ski resort of the decade: Kicking Horse, in British Columbia
“Kicking Horse Mountain Resort started life as Whitetooth Ski Area, run by local volunteers in the town of Golden. In 1999 it was bought and hugely upgraded, reopening in Dec 2000 under its new name. Back then, few people knew of it: today Kicking Horse has worldwide renown for its powder, challenging skiing and 4,133ft vertical drop, second in Canada only to Whistler Blackcomb, and also as a fine option for beginner or intermediate skiers. Bring on the next decade, too: there’s newly a ten-year, $300 million development plan in place to expand Kicking Horse by 1750 acres.”
Richard Rice, MD of Ski Safari and committee member of AITO Ski (020 8744 9280, www.aitoskiholidays.co.uk)
The safari of the decade: Botswana’s Okavango Delta
“In the 1990s, the Okavango was still split up into the Moremi Game Reserve and a number of hunting areas – and tourism to the Delta was relatively small. The last decade has seen a steep change: Southern African safaris are no longer the poor relation of East Africa trips, and the Okavango has turned from a backwater to the continent’s ultimate safari destination. From 2000 onwards, small, often fabulous lodges began arriving in areas previously reserved for hunting: gradually, over the last decade, we’ve seen many of these change to be photographic concessions, where hunting is no longer practiced. Safaris are now firmly established in the Okavango as a much more humane money-spinner.”
Chris McIntyre, MD of Africa specialist Expert Africa* (020 8232 9777, www.expertafrica.com)
The adventure destination of the decade: Vietnam
“Options for the traveller to Vietnam have expanded dramatically in the past decade. There have been vast improvements in the transport and hotel infrastructure, while enterprising locals have introduced an array of ways to see their destination: now there are luxury junk cruises around the incredible karst scenery of Halong Bay, tribal homestays and trekking in the North and Central Highlands, cycling holidays along the Mekong Delta, cookery schools in Hanoi and Hoi An and all sorts of volunteering trips. Combine these with beautiful landscapes, beaches, popular cuisine and a tropical climate, and it’s a winning combination. The icing on the cake is that Vietnam has consistently offered excellent value for money.”
Peter Crane, Product Director of adventure expert Explore* (0844 499 0901, www.explore.co.uk)
The Latin America trip of the decade: Oaxaca State, Mexico
“During the past decade, more and more people have been discovering Mexico’s rich interior, heading beyond the commercial beach resorts to find colonial cities, elegant architecture, culinary treats and congenial people – all elements which can be found in the state of Oaxaca. In the city of the same name, live performances take place in the main square, chic boutique hotels offer first-class accommodation and grasshoppers fried in chili make for unusual meals. In the country, Zapotec rugs are hand-loomed as they have been for centuries and the tombs of Monte Alban offer arguably Mexico’s best archaeological site. It’s easy to see why enquiries for travel to Oaxaca have risen so steadily over the past decade.”
Lloyd Boutcher, Director of Latin America specialist Sunvil Traveller* (020 8758 4774, www.sunvil.co.uk)
And what’s coming next?
**The Twenty-Tens/Oh-tens/Teenies/Tenties/Tenners**
Zimbabwe – Chris McIntyre
“With the Mugabe era likely to end in the next few years, Zimbabwe’s tourism industry is poised to bounce back, and the good news is that its environments are generally in great shape. The wonderful national parks are all situated on land that’s difficult or impossible to farm, so they remain largely untouched, while much of the game is apparently in good shape, too – even if a few areas have had high levels of hunting. Recent news has been very encouraging: an apparent upsurge of visitor numbers in 2009, and now a much less unstable, dollar based economy. Once an effective protection plan is re-installed and development returns to the country’s people, I can see it taking off fast in tourism terms. Zimbabwe used to have vastly more visitors than either Botswana or Namibia – and it can do so again.”
Chris McIntyre, MD of Africa specialist Expert Africa* (020 8232 9777, www.expertafrica.com)
Colombia – Peter Crane
“After years of civil unrest and conflict, stability has been restored in Colombia – and mainstream tourism seems likely to follow. Most emblematic of the country’s new era is the city of Medellin: once famed as the home of Pablo Escobar, it’s now a vibrant tourism stop, as new museums, parks and direct flights to Florida attest. All around are new options, however: from plantation stays and jungle trekking to eco-beach retreats and even medical tourism. Officials have boldly estimated 30% annual increases in visitor numbers and it’s easy to see why: put simply, Colombia is the one Latin American destination with every kind of landscape – from beach to mountain, rainforest to plantation.”
Peter Crane, Product Director of adventure expert Explore* (0844 499 0901, www.explore.co.uk)
India for skiing – Richard Rice
“While the likes of Japan, Mongolia and Chile are likely to emerge as viable ski destinations in the coming ten years, and Russia will host the Winter Olympics in 2014, we feel that India’s slopes will be the hottest draw of the next decade. The Kashmir paradise of Gulmarg is already well-established as a resort, but now there’s talk of Doodpathri and Aur at Pahalgam following suit, and of New Zealand-style heli-skiing at Sonamarg. Tourism is always involving in India – with ever-improving flight services from the UK – and skiing seems likely to be the next big sector.”
Richard Rice, MD of Ski Safari and committee member of AITO Ski (020 8744 9280, www.aitoskiholidays.co.uk)
Scandinavia – Noel Josephides
“Scandinavia remains Europe’s last great wilderness, offering dramatic and diverse scenery, excellent food, warm and welcoming people, surprisingly good summer weather and an unexplored, untouched appeal. It is good value – the pound has held up comparatively well against the Swedish and Norwegian currencies, unlike the euro – and it’s so close: flights to Stockholm for example are just 2.5 hours from London. From a short-haul perspective, Scandinavia seems the obvious choice for the discerning traveller in the twenty-tens.”
Noel Josephides is MD and co-founder of short-haul specialist Sunvil Holidays* (020 8758 4758, www.sunvil.co.uk)
Burma – Derek Moore
“Lots of the potential new destinations for the next decade are places that are currently marginal for tourism due to restricted access. North Korea, Zimbabwe and Iran are all ripe for more mainstream tourism if they see internal changes in the coming decade – and especially Burma. This may not necessarily mean a change in regimes but an awakening to the potential earnings of tourism. Burma has a fascinating Buddhist tradition, pagodas stretched down the dreamlike Ayeyarwady, miles of beaches and the cultural idyll of Mandalay. Despite such unlimited potential for visitors, it will open up slowly, perfect for small tour operators rather than mass market operators.”
Derek Moore is the Chairman of AITO (020 8744 9280, www.aito.com)
South-Eastern Mediterranean – Ted Wake
“Perfect for discerning travellers balancing a sense of adventure with an urge for warm sunshine, the southern and eastern shores of the Mediterranean will prosper as a short break and longer-stay destination in the next decade. Recent infrastructure improvements and the emergence of high-quality, often quirky accommodation in the likes of Syria, Jordan, Lebanon and Israel amount to an unforgettable cultural experience.”
Ted Wake, Director of Sales & Marketing of short break specialist Kirker Holidays* (020 7593 2283, www.kirkerholidays.com)
*This company is a member of AITO – the Association of Independent Tour Operators. AITO comprises 140 independent and specialist travel companies providing an unrivalled collection of holiday ideas that cover every corner of the world. Consumers booking with AITO can be assured of 100% financial security, high-quality holidays and excellent personal service. Visit www.aito.com for further information. Richard Mellor
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