-Uncover the ‘real’ country with Sunvil Discovery-
-Visit new microsite for chance to win a trip to West Sweden*-
With Stieg Larsson’s gripping Millennium Trilogy making it to the big screen (The Girl with the Dragon Tattoo), and a Hollywood version set to follow starring Brad Pitt, Sweden is stepping out of the shadows. Wallander has proved a big TV hit with Brits, and even Jamie Oliver has jumped on the bandwagon, uncovering the nation’s much-underrated cuisine in his current series. But what about the ‘real’ country – its culture, people and cuisine?
Specialist operator Sunvil Discovery seeks to reveal just that with new microsite www.realsweden.co.uk. Devised to highlight Sunvil’s eclectic range of tailor-made itineraries and short breaks, the site ventures into the lesser-known regions of Sweden – its smallmedieval towns, rocky coastlines and pristine wilderness – as well as its cosmopolitan cities.
Culture and people
Regarded as one of the best places in the world to live, Sweden boasts a diverse heritage and proud people. The great outdoors – its endless winter and summer activities and impressive wildlife, is an important aspect of Swedish life. UNESCO has inscribed 14 sites in Sweden to the World Heritage List and its three largest cities – Stockholm, Gothenburg and Malmӧ – offer world-class museums, superb design shops, an impressive standard of living and thriving café and restaurant scenes.
The capital, Stockholm, offers no less than 70 museums and a picturesque archipelago of over 30,000 islands. And don’t forget Sweden has a royal family. This year, Princess Victoria is to marry at Stockholm Cathedral and a two-week celebration, entitled ‘Love Stockholm 2010’ precedes her wedding day this summer.
Join in the festivities from 6-19 Junefrom £648 pp (two sharing) for a three-night stay at the centrally-located Hotel Freys, including flights (Heathrow) and private transfers.
Cuisine
A smörgåsbordfor the senses, Swedish food is not just about herring! The game is excellent, including moose and deer, and the West Coast in particular offers some of the best seafood in the world. Gothenburg has built a reputation as a gourmet destination around this, and now offers five Michelin-starred restaurants.
The Swedes are also amongst the most enthusiastic coffee drinkers in the world and enjoy their favourite beverage with delicious pastry accompaniments. Finally, venture south to the rolling countryside of Skåne for plentiful asparagus and apples – there are events for both harvests, and the local cider is a speciality.
A three-night stay at Karlaby Kro, a converted farmin Tommarp in the South, costs from
£718 pp (two sharing) including accommodation with breakfast, return flights (Heathrow) and car hire.
Book now for Midsummer
The Swedes celebrate Midsummer (the third Friday in June) in style. The countryside comes alive with singing, dancing and traditional games and it’s a magical evening illuminated by the midnight sun. Everyone dines al fresco and cold beer and schnapps are the order of the day.
Celebrate on the historic island of Gotland, located 90km off the east coast of Sweden and well-known for its vibrant summer social scene. A seven-night stay at the Hotel Clarion in Visby costs from £1,518 pp (two sharing). The price includes return flights (Heathrow) and car hire.
*For further information, please call Sunvil Discovery on 020 8758 4722 or visit www.realsweden.co.uk where there is a chance toWIN a five-night, two-centre holiday to West Sweden for two. Accommodation is on a bed & breakfast basis and includes three days’ free car hire, free return flights from the UK, and transfers on arrival. Terms and conditions apply.
Ends May 2010
Press: please contact Sarah Belcher at Travel PR on 020 8891 4440 or s.belcher@travelpr.co.uk.